Streamlined User Research

Askable

With Askable continuously evolving their product, it was time (yet again) to share some exciting new features with their users and brand partners.

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The animation takes the viewer on a journey of how these features streamline the user research process — emphasising notetaking, tagging, collaboration, sharability and faster insights.

To illustrate all the elements of this story, we felt the need to use a mix of techniques — 2D animation and typography to translate the user interface, 3D design to portray the tactile side of products, and in-studio filming to bring the people element into it.

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Take a peek at some R&D below.

Produced by

PEDRA Studio

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Scripting

Isabelle Debnam

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Art Direction

Animation

Sound Design

Petrus Pommé

Credits

Client

Askable

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Askable Head of Product

Ash Ivory

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Askable Product Builder

Brandon Di Bartolo

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PEDRA Studio acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of Country throughout Australia. We live and work on the traditional lands of the Jagera & Turrbal people and I pay my respects to their Elders past and present.