Series C Funding Announcement

InDebted

InDebted, a global fintech company, completed its Series C funding round and wanted to announce the milestone in a dynamic way. The goal was to design a 90 second video, that captured the excitement of this achievement and created hype on their brand channels.

Working alongside the InDebted team, we designed a motion piece that visually told their story of growth, success, and company mission. The animation featured kinetic animations, smooth transitions, financial growth visuals, and a celebratory tone aligned with the brand’s modern, innovative, and human-centric spirit.

Produced by

PEDRA Studio

Script

Emma Atkin

Le Raine Hendrik

Supporting Designer

Myla Yeomans

Design
Animation
Sound Design

Petrus Pommé

Credits

Client

InDebted

InDebted Marketing VP

Emma Atkin

InDebted Senior Content Marketing Manager

Le Raine Hendrik

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PEDRA Studio acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of Country throughout Australia. We live and work on the traditional lands of the Jagera & Turrbal people and I pay my respects to their Elders past and present.
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